Vodafone and Warner Music will stream a one off show by Madonna to mobiles in 14 countries. The performance will take place on Wednesday in New York’s Roseland Ballroom, for which Vodafone has secured exclusive rights outside the US.
The operator’s customers will be able watch the show on mobile through Vodafone Live! or on their PCs via a unique streaming platform. Viewers will be able to interact with others watching the show and select their preferred camera angles.
The show will promote Madonna's Hard Candy album, launched today.