Daisy Wholesale to launch converged offering in 2015

Daisy Wholesale to launch converged offering in 2015

Daisy Wholesale is preparing to launch a fixed and mobile converged solution for partners in the New Year.

The planned launch is part of Daisy Wholesale’s strategy to offer an increasing range of unified comms solutions to its 1,200-plus fixed line and IT reseller partners.

Speaking to Mobile, Daisy Wholesale MD Terry O’Brien said: ‘I am really excited about what we have lined up over the next six months. We plan to bring a real fixed and mobile converged solution to the channel and we aim to get that out in the first part of 2015.’

O’Brien said new opportunities were continuing to open up to Daisy Wholesale partners as SMEs continue to shift towards mobile working solutions.

‘The rising demand in the SME market for mobility and converged solutions is offering resellers huge opportunities, and we want to help our resellers really grasp those opportunities,’ he said.

He added: ‘I can foresee huge opportunities in that area in 2015 for our resellers. I have been in telecoms for some time and I’ve seen some major moments of growth, and I believe we are on the cusp of another major moment as all the services converge. Those partners who can grasp the importance of that to SMEs will be very, very successful.’

Daisy Wholesale is also continuing to grow its 30-day Sim-only offering for partners, which the company launched in May 2013 with Vodafone.

Known as The One and Only, it aims to make mobile simple, doing away with the need for complicated tariffs, commission models and credit risk associated with traditional mobile contracts, which fixed and mobile partners often find too complex.

The company has continued to develop the proposition, recently adding 4G services as standard and launching an additional bolt-on deal offering 10 GB of data.

O’Brien said: ‘We are still trying to keep it simple, with one price that now includes 4G, and we’ve added propositions such as an additional 10 GB of data bolt-on, which means you can get substantially more data for just £5 more, making it an easy upsell for partners.’

He added: ‘This is a really simple wholesale model. It is not an MVNO. The beauty of this model is that the partner owns the customer, bills the customer and looks after the customer. The ownership sits with them at all times, bringing value to their business.’

Daisy Wholesale has signed up around 200 fixed and IT partners to The One and Only since its launch in May 2013 but O’Brien said the focus has switched from growing partner numbers to increasing volumes.

He said: ‘Our partner numbers grew massively from launch and we are still taking partners on but at a slower rate. What we are focusing on now is volume growth, looking at how we can help our partners make the most of The One and Only by selling more propositions to their customers.’


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