Kazam has struck a distribution deal with Exertis UK in a move to challenge the UK 4G market.
The mobile brand has launched its ‘why pay more’ 4G campaign by offering a range of 4G smartphones that Kazam claim are ‘at aggressive price points’.
Kazam’s director of marketing, Tim Beere described the company as a ‘challenger brand’ and explained that Kazam’s competitive device range will be the logical choice for consumers. He said: ‘The UK is arguably the toughest market within the European mobile industry. As a challenger brand, KAZAM has worked hard to understand the specific customer wants and needs.
‘With the Trooper 440L, 450L and Tornado 455L, we now have a range of 4G phones covering the 4” to 5.5” screen categories, devices that are feature rich and highly competitive, at aggressive price points. Combined with Kazam’s free cracked screen replacement, Kazam Rescue and our 3-year warranty, we believe we can genuinely challenge the market, making Kazam a rationale and logical purchase decision. ‘Why pay more?’ for a big brand when you can enjoy significantly more value from Kazam? Exertis are the perfect partner to help us achieve this aim.'
Ranging from £79.99 to £249.99, the Trooper and Tornado devices will push the Kazam’s value based offerings, with Exertis stating that the deal will strengthen the distributor’s portfolio. Simon Woodman, Director of Mobile at Exertis, explained that in order to meet customer expectations, devices need to lead on more than just price. He said: ‘Increasing customer demands, mean that price is no longer the sole purchasing driver.
‘Consumers are seeking greater value, together with a high quality user experience, particularly relevant given the recent uptake of 4G devices. Without doubt, working with Kazam strengthens the Exertis portfolio and our ability to respond to a wider array of multi-channel requirements.’