iPhone 7 reaction: Dealers praise b2b play

iPhone 7 reaction: Dealers praise b2b play

Industry dealers have praised Apple for its emphasis on business features at the iPhone 7 and iPhone 7 Plus launch.

Apple’s highly anticipated flagships were announced at the brand’s bi-annual Keynote Event on 7th September, with both handsets significantly more geared towards the b2b sector. This included a number of collaborative features including iWork apps which enable users to access documents on the go, competing directly with Google and Microsoft.

Appy days for Chess

Speaking to Mobile, Chess Partner Services highlighted these apps as a key way in which the US tech giant will look to bolster its position in the b2b market. MD John Pett said that the new device will boost airtime sales while making the last iPhone 6S more accessible.

‘Since the launch of the first iPhone,’ he said, ‘Apple products have continued to drive airtime sales and I expect the iPhone 7 to be no different. Consequently, the iPhone 6S will become more accessible to everyone.  The introduction of more business focussed applications will bolster Apple offering in the B2B market and the implementation of thelatest Gorilla Glass technology will help it keep up with the competition.

iPhone gets tough

For One Connectivity, Apple’s decision to make the new flagships waterproof and dustproof will go a long way to appeal to business users. MD Paul Stevenson said there is already a huge buzz among its customers who are eagerly awaiting the new durable handsets, as well as the improved camera feature.

He told Mobile: ‘Apple seems to release a new iPhone every year now, and each new generation makes improvements in some areas whilst keeping other features the same. The majority of our customers always want the latest model and there always seem to be a buzz as the release date gets closer.

 Some of the improvements and features a lot of customers are looking forward to are the very impressive camera updates. The fact it is water and dust resistant means it should stand up to a lot more abuse than the iPhone 6.’

Overcoming Samsung

For Onecom, Apple has still got a long way to go before it can poach business users away from Samsung’s strong reputation in the sector. CEO Darren Ridge explained that while a number of features on the new iPhone 7 and iPhone 7 Plus will standout for consumers, business needs are unlikely to be impressed.

‘The iPhone 7 is unlikely to win Apple any new fans, particularly among business users. Some of the anticipated new features, like the two-lens camera, may appeal to consumers while others, such as the lack of a traditional headphone port, seem downright bizarre. Apple is simply not the innovator it once was, Samsung is breaking far more ground in its new devices - the Galaxy Edge 7 is the superior smartphone by a long way, particularly for business use.’


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