Brightstar lands Monster deal

Brightstar lands Monster deal

Global headphone, speaker, cable and mobile accessory manufacturer Monster announced a global distribution partnership with Brightstar at CES in order to extend their network to 55 countries in six continents.


As part of the partnership, Monster is also to design and produce a new range of headphones specifically targeted at Brightstar’s channel partners. The brand will also be introducing new power and cable products through Brightstar’s retailers exhibiting at the 2017 Consumer Electronics Show.


Other new products announced by Monster at the show include a ‘boombox for the 21st century’ a new line of speakers, new varieties of their Elements over and on ear headphones, a new range of iSport heaphones and Clarity HD value headphones.


Commenting on the partnership, Andy Zeinfield, Brightstar’s president of global channel development and sales said, ‘With accessories becoming an essential part of everyday mobile life, our agreement reflects when and where consumers are buying, enabling us to satisfy consumers’ appetite for an enhanced audio experience.’


Describing what Monster offers to Brightstar’s channel partners, he continued, ‘Monster has designed an innovative way to promote the right customer experience with its displays and promotions and by training sales teams on what makes Monster the best in the industry. We are proud to be able to offer Monster’s high-performance products to our best retailers and customers in all of the countries in which we do business.  It’s truly a win, win, win, win, for Brightstar, Monster, our retailers, and our end-user consumers.’


Monster also commented on the news, with their CEO and self-described ‘Head Monster’ Noel Lee adding, ‘We are excited to have Brightstar as a partner for our new state-of-the-art audio products that enables us to extend our global channel footprint into new and exciting channels. Monster will be the focus of Brightstar’s expansion into high-performance audio products, especially for the mobile channel. Through Brightstar’s reputation of supply chain excellence, Monster will be able to offer more products and services for the benefit of retailers worldwide. Selected high-quality retailers can now sell Monster, enhancing both our reputation and that of Brightstar’s retailers.’


Echoing Monster’s focus on the mobile accessories market, rival audio accessory specialists Jabra told Mobile in their 2017 predictions that wireless technology was a key trend, stating , technology. The iPhone 7 has cemented the growth in wireless audio technology and other mobile manufacturers likely follow soon and remove the headphone jack into the next year as phones continue to get thinner. As a reference: if Samsung removed the jack as well, 75%+ of the mobile phones sold in the UK would have no 3.5mm jack anymore.


‘Wireless headsets allow people to buy only one device, which is what people want, rather than having to carry one headset in their laptop/tablet bag for work and another in your pocket for calls, music or exercise. The mobile industry and UC rollouts will accelerate with ahigher demand for wireless and dual form factors (prosumer and office).’


A report by fmi predicts the mobile accessory market in North America and Western Europe to be worth £7.42 billion by 2025.


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