iOS fastest growing UK platform in Q1 2014

iOS fastest growing UK platform in Q1 2014

Apple’s surge in sales since the launch of its iPhone 5s and 5c has seen iOS post the highest  year-over-year OS growth in the UK during Q1 2014.

The OS leapt 3.4 percentage points to 32.1% of the UK market behind market dominators Android with 56.2%. The Google-developed platform maintained its lead in the UK, although its share dropped 2.2 percentage points.

However, on the continent, in Kantar Worldpanel ComTech’s top 5 European nations of the UK, Germany, France, Italy and Spain, Android boosted its share by 1.5 percentage points to 70.7% - almost three-quarters of the market.

Windows Phone was the only platform to grow in all five nations as its stock in Europe climbed higher, although in other key areas like the USA and China its market share declined year-over-year.

BlackBerry continued to lose share and now holds only 1.1% of the market in Kantar’s Europe top 5 after accounting for 2.6% in the same period last year.

In the UK general smartphone penetration stands at 71%, with 88% of devices sold in Q1 being smartphones

Strategic insight director at Kantar Worldpanel ComTech, Dominic Sunnebo, said: ‘Apple regained ground in the first quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan and Australia. By contrast, Windows had a tough start to the year as a result of its entry-level Nokia models facing fierce competition from low-end Motorola, LG and Samsung Android smartphones.’


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