Former Phones 4u chief marketing officer Scott Hooton has joined Dixons Carphone as an industry consultant, Mobile has learnt.
Hooton's appointment is seen as a clever strategic move by Dixons Carphone since it gives the retailer access to Hooton's considerable industry experience and knowledge of the former Phones 4u's business.
Dixons Carphone has made no secret of its ambition to grab as much of the collapsed Phones 4u’s business as possible. Carphone Warehouse CEO Graham Stringer told analysts at a recent strategy day that the demise of Phones 4u created ‘huge opportunities’ for Dixons Carphone, adding that the company wanted to attract its former rival’s customers and the very best of its talent.
Sources say Hooton has been working in Carphone Warehouse’s Acton headquarters. One source said: ‘He has been seen around the building. It is no surprise. He has so much experience and knowledge of Phones 4u’s business and what made it work. Dixons Carphone will take the best and leave the rest, with his help.’
Another source, referring to Vodafone and EE’s decision to end their trading agreements with Phones 4u, which triggered the retailer’s collapse last month, said: ‘Well I am sure Scott would prefer Dixons Carphone to get the benefit of his knowledge before any of the operators. It’s a great coup for Carphone.’
Hooton is a highly respected industry veteran who brings substantial experience to Dixons Carphone. He joined the Caudwell Group in 1992 as financial controller where his numerous roles included Phones 4u financial director, commercial director, trading director and chief marketing officer.
During his 22 years at the company Hooton played central roles in the launch of Phones 4u’s Netherlands business, the creation of the company’s insurance business and the fast track roll out of Phones 4u’s retail estate which saw the company open 250 stores in 18 months, bringing its total store count to 450 by 2007.
Hooton was also a key member of the management team which, with Providence Private Equity, acquired Phones4u from John Caudwell in 2006.
More to follow