HTC has announced the launch of its latest flagship smartphone; the HTC 10.
The new device will place an enhanced focus on smartphone photography, with HTC claiming the smartphone is ‘all you could want from a flagship’.
According to Sunetra Chakravarti, editor of Mobile Choice, this could see HTC boost its popularity among consumers. ‘HTC seem to have gotten it right with the specs on their flagship,’ she said.
‘If the price is right, the 10 could set HTC back into the path to winning the popularity stakes with the consumers again. The HTC 10 looks perfectly premium and has interesting features like high-res audio up scaling, 4k screen and an incredibly crystal clear display. It also has expandable memory and a closer integration with Google so there are fewer apps that users get saddled with and fast charge included.’
Following the M9
There was a definite contrast from the brand’s last flagship announcement when it unveiled its M9 smartphone with much fanfare at Mobile World Congress in 2015. Since there has been significant change at the manufacturer with legendary figure Peter Chou taking a step back and Cher Wang taking the reins.
The announcement comes a week after Huawei revealed its latest P9 and P9 plus flagships at a high profile event in London.
The HTC 10 follows on from the launch of its Vive virtual reality headset, which was showcased at Mobile World Congress earlier this year.