9/7/2016 6:33:04 PM
iPhone7 launch live- Content & Collaborations
Exclusive content and big name collaborations were some of the early highlights of the Apple keynote.
The event began with Tim Cook and British comedian James Corden taking part in the famous Carpool Karaoke. Cook then used the opening exchanges to plug exclusive content and the Apple Music platform.
Following on from history of big name collaborations being announced at Keynote’s Apple focused on the mobile gaming opportunity and the launch of Super Mario Run from Nintendo. It followed on from the tradition of welcoming executives from Microsoft and IBM at previous events.
Apple’s continued emphasis on business was demonstrated with a demonstration of the new collaborative features of the iWork apps. In an interview last month Cook said the brand was looking to move into this area more fulsomely.