iD enters PAYG market with three bundles

iD enters PAYG market with three bundles

Carphone Warehouse’s MVNO iD is to offer pay as you go tariffs to new customers from today onwards, available both in store and online.


Running on Three’s network, iD launched SIM only and phone inclusive contracts in May 2015 as a value service. The new pay as you go tariffs include £5, £10 and £15 bundles offering 100MB, 1GB and 4GB respectively.


The brand’s entrance into the no contract space is aimed at customers looking for flexibility, spending control and an absence of credit checks.


iD’s general manager Adam Dunlop described the new options stating, ‘Entering the Pay-as-you-go market is hugely exciting for us as it completes our range of 4G plans and we have something for everyone. Our customers have told us that flexibility, value for money and control over spending and usage are all extremely important. We have designed our Pay-as-you-go plans to reflect this. We think our new Pay-as-you-go SIM only plans offer unbeatable value for our customers, with a choice of three bundles with great inclusions at £5, £10 and£15, as well as the low international and out of bundle rates.’


The UK market has shown a decrease in device inclusive contracts, with their market share falling from 80% to 67% between June 2010 and June 2015 according to YouGov researched commissioned by Ofcom. In the same period SIM only has increased by 11% to 16% of the market while pay as you go has risen by 3% to a further 16% of the market.


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