HTC’s has rebranded its range of flagship devices away from the previous evolution of M, Mate and One titles with a new range of two ‘U’ devices – U Ultra and U Play.
New features include a ‘Liquid surface’ coloured glass design, for the U Ultra a second screen on the top of the device (similar to the LG V10), and a quad microphone set-up for voice identification and control. Standard HTC elements which make a return in the new devices include their AI UI - HTC Sense Companion, Ultra Pixel camera technology and HTC Boomsound – their stereo speaker technology.
The devices are exclusive to Carphone Warehouse on the high-street, continuing the gradual withdrawal of HTC’s flagship from the high street, with 2015’s M9 device the last to be stocked by all four networks. Distributors Brightstar and Data Select have been selected as distribution partners by HTC and the device can also be bought online from HTC.com, Amazon, Very.co.uk and other retailers.
uSwitch commented on the launch stating, ‘HTC has long been rumoured to be working on a smartphone that matches the expansively proportioned, but ill-fated, Samsung Galaxy Note range - and with its U Ultra and Play handsets, it's done just that.’
The flagship launch comes just three days after the launch of a budget level handset, the HTC Desire 650 which is exclusive to O2 in the UK.
The two devices go on sale in February, with pricing yet to be confirmed.