Huawei is teaming up with the Saatchi Gallery for an exhibition exploring the evolution of the selfie, From Selfie to Self-Expression.
Opening on 31st March 2017, the show is described as ‘the world’s first exhibition exploring the history of the selfie from the old masters to the present day’ and will celebrate the truly creative potential of a form of expression ‘often derided for its inanity’.
Huawei, the world’s number three smartphone brand, has a long association with lens manufacturer Leica, and the show will highlight the emerging role of the smartphone as an artistic medium for self-expression by commissioning ten exciting Young British Photographers to create new works using Huawei’s newest dual lens smartphones.
These works will go on display in a dedicated gallery where the focus will shift from selfies to documenting the world around us as a form of self-expression.
From Selfie to Self-Expression will showcase key artworks, many of which feature interactive, digital and user-generated content, by artists as diverse as Kutlug Ataman, Christopher Baker, Juno Calypso, Tracey Emin, Van Gogh, Mohau Modisakeng, Rembrandt, Cindy Sherman, Gavin Turk and Velazquez, and showing alongside examples of many influential artists’ work will be selfies that have become icons of the digital era.
Huawei’s partnership with the Saatchi Gallery follows the launch last year of its P9 smartphones, the world’s first dual-lens cameras co-engineered with iconic camera brand Leica.
The exhibition will be open from 31st March to 30th May 2017, and will take over one entire floor of the Saatchi Gallery.
To coincide with the announcement of the exhibition, Saatchi Gallery and Huawei have joined forces to offer artists, photographers and enthusiasts chance to show their most creative selfies internationally, and have their work exhibited at the Saatchi Gallery, as part of the competition #SaatchiSelfie.
The #SaatchiSelfie competition will be judged by a panel of artists and thinkers. The ten shortlisted winners will also receive Huawei’s newest smartphone, and the overall winner will receive a ‘priceless photographic experience, to be announced at a later date’.
Details of the competition can be found here.