Tracey Emin, Idris Khan, Juergen Teller, Juno Calypso and Saatchi Gallery CEO Nigel Hurst are to judge the over 8,000 submissions received so far as part of their #SaatchiSelfie competition – part of the Saatchi Gallery-Huawei Selfie to Self-Expression exhibition partnership.
The exhibition, which includes subjects as far ranging as Rembrandt and Benedict Cumberbatch is to open on 30th March, roughly coinciding with the launch of their latest flagship, the P10.
Describing the campaign, Huawei sales and marketing director Rhys Saunders told Mobile, ‘It’s all about the photography. The P10 is still co-engineered with Leica and we’re proud to be continuing that partnership, to bring fantastic specifications and fantastic photography to consumers. We’re working with the Saatchi Gallery to co-create some galleries and commission photographers to take some fantastic photos with the p10. We’re working with them to bring a pop-up gallery around the UK.
‘We’re at around 8,000 entries across 100 countries so we’re really happy with the SaatchiSelfie competition. The winners will have their work displayed in the gallery at the end of March.
‘The Saatchi piece is pretty much an always-on campaign, the gallery opens for two months in London followed by the pop-ups over summer and other galleries later on in the year. It’s an opportunity to take our product to people who may not buy in a phone shop or a store environment. So they can see the capabilities of the P10 and P10 plus.’
Competition entries close on 12th March, from which ten will be selected to have their work showcased and will also receive a Huawei P10 and a ‘photographic experience’ with a ‘world-renowned Leica photography ambassador.’
Nigel Hurst, CEO of the Saatchi Gallery stated, ‘We have been enormously impressed with the way many of the entries have approached the creative challenge we set, and lived up to the spirit of the exhibition that their work will be part of. With one week left to go before the competition closes, I am confident we will continue to see even more beautiful and creative selfies.’
Huawei has had a long struggle with consumer brand awareness in the UK, but according to Saunders, 2016 was a breakthrough year for Huawei, telling Mobile, ‘There’s always work to do but the success we’ve had in the last 12 months with the P9 has pushed Huawei forward as a brand. What is really important is ensuring our products are stocked in as many channels as possible - physical high street retailers as well as online and non-traditional channels as well.’
Describing whether distributors or Huawei themselves were driving this chanel expansion, the sales and marketing head stated,’ It’s a mixture of both, we’ve had some positive discussions with retailers we don’t currently work with over MWC, and some distribution partners have brought some other new retail channels to us as well. It’s really positive, people are coming knocking on Huawei’s door, its been a good show having people want to talk to us about our products. They’ve seen what we did with the P9 and they’ve seen the P10 launch, now they want to make sure their customers can get them.’